![]() ![]() This book shows you how you can make your messages ‘sticky’ by using six key principles, summed up by the acronym SUCCESs: However, if you want to share your knowledge and make it stick, you first need to simplify it and be really selective. We inadvertently assume that people will ‘get it’ just because it seems clear to us. This makes effective communication a huge challenge. Once we know something, it's really difficult to put ourselves in the position of someone else who doesn't know it. The Heath brothers call this ‘The curse of knowledge’. When we gather lots of information, we feel that we need to try to share it all. Conversely, if you share a long and detailed presentation brimming with data, they might lose track of the message (or even fall asleep!) - and they won't retain it and it won't have any impact. If you can tell a vivid story that engages your audience, there's a good chance that they’ll understand, remember and retell it. So, if you want your insights to stick and make a difference, read this book. Learn how to find, craft and tell stories that will stand out and be passed around your organisation. ![]() This book should be an essential read for everyone in an Insight or communications role. Like many good business books, the essence is in the first chapter, but it's an easy read and the stories and examples throughout will help you to put the principles into practice. ![]()
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